accredited Research Services

With over 20 years experience in Market, Consumer and Social Research, our consultants are skilled business analysts with a nose for answers.
We pride ourselves on creating projects that you can use, within your budget.

Focus Groups

Talking to people and understanding how they relate to brands is our specialty. We use psychometric techniques for analysis

Surveys

You don't know if you don't ask! Traditional surveys are great for satisfaction studies. Use a professional for best results

Concept testing

Test out variables on a real audience, improve your viability, and prove your plan is sound for investors

Consumer Experience Testing

Use insights into how people interact with your offering to find clearer pathways to success

Data Analysis

We use sophisticated psychographic techniques to get the best out of our data

Market Segmentation

Understand the lay of your whole market, and find out how you can pivot for success

Brand Tracking

Consumer and staff satisfaction studies can help you grow and improve

Advertising Testing

Use focus groups to test and improve your advertising before you launch

Affordability Testing

 Find the marketing mix with no loss of stock or reputation

LOcal KNow how

Life is really different up here. Tropical weather isn't just an endless summer.  This climate makes for unique living solutions. Monsoon season, remoteness, deadly animals and country life make us a tough bunch.  We've made an art form out of adaptation.

    A land of abundance

Northern Queensland regional growth has exceeded that of most western economies across the world this quarter.

Booms in mining and construction have increased local spending and housing demand. With exports in excess of $70M, there's plenty to go around. Next year this figure will include a further $5bn from the Copperstring power project, recently approved by State and Local Governments
BILLION GDP
RESIDENTS
MEDIAN AVERAGE INCOME
OPERATING BUSINESSES
Statistics from Queensland Government Statistician's Office, Queensland Treasury; ABS Outer Regional QLD dataset; The National Institute of Economic and Industry Research Pty Ltd; i.d. Demographic Resources, including Far North Regional Queensland Organisation of Councils

we've got cowboys, sure.


We've also got Uni Students, Managers, Mums, Travellers, Disaster Survivors, Entrepreneurs, Retail Rockstars, Farmers, Doctors and everyone in between.

This vast region is blooming with diversity and unique people and populations. The 2022 Census showed more people have moved to North Queensland than any other region in Australia over the past 4 years.

Include North Queensland in your latest National study, explore how your product is used in the tropics, and find thousands of new customers
With output over this region in excess of $34bn pa, and expanding, you can bet we've got just as much going on as they do in the big smoke.

Along with the wild weather, social conditions vary greatly among communities in this region. Proximity to services, local education standards and cash flow cycles are just some of the factors that influence the everyday.

About Us

We are a division of Melbourne Research Consultancy, Not Far From The Tree.  Our Head Researcher in North Queensland has been living in Townsville for five years. Previously, working with many National Blue Chip brands in categories such as food and confectionery, automotive, government, banking, travel, alcohol, personal care and beauty, housing design, and just about everything in between.